You invest a lot of time and even some of your precious marketing funds into creating an appealing brochure that really relays your unique selling proposition to prospective clients, but if you don’t make your brochure accessible, you’re missing out. Showing off your brochures in strategically chosen spaces and using appealing display stands can help spread the word about your business and ensure your hard work is being seen. In general, spaces where people wait, where there is heavy foot traffic and anyplace people congregate for an event are good choices for displaying your brochures. Which locations are best for your unique business? We’ve created a few good starting points below, based on responses from customers and marketing research. Try one or more of these techniques to increase your marketing ROI when it comes to brochures and to generate awareness and buzz about your brand. 9 Clever Places to Display your Printed BrochuresIn your own office or place of business: It’s a natural starting point, but some people skip over it entirely. Placing a stand with brochures about your ancillary services at the checkout point or in the waiting room makes it easy to upsell customers who are already there. Whether you add a brochure about your new photo-facials in your medi-spa waiting room or have a stand promoting your newest set of dog training lessons at the checkout stand at your pup treat bakery, you can market your other services to your existing customers. At complementary businesses: Create an arrangement with other local businesses that sell products that complement, but don’t compete with yours. Your natural foods and soaps brochure will be right at home at the yoga studio, while the local coffee shop could be an ideal place to display your book or knitting store brochures. Creating reciprocal arrangements with local vendors can help you target customers that are already interested in similar services without directly competing for business. At special events: Whether your town has an annual Peach festival, a county fair or other big, local event, your brochures need to be there. If you have a presence there, then a brochure stand can help build awareness of your brand and give visitors something to take away with them. If you are not exhibiting, spaces where people wait to buy tickets, enter or even go on rides can be good places to display your brochures. In your building: If you have an office or location in a mall or building, displaying your brochures in vestibules, by the elevator or where people congregate can help you spread the word. People coming to your building to see one business may not even know you are there, so this is an easy way to alert them to your presence. Conferences and trade shows: when you attend a show, bring more brochures than you think you need with you. You’ll be able to send them home with visitors, particularly if you add them to a promo gift bag or pair them with another item. A simple but elegant display stand allows prospects to take your brochure even when you’ve stepped away or are with another client. Include with every mailing: If you are sending an invoice, thank you note, greeting card or any other communication, include one of your brochures outlining everything you have to offer. In most cases, you’re already paying the postage and you’ll be making the recipient aware of your other services, too. Local Industries: The local Welcome Wagon, your Chamber of Commerce and even real estate offices are great places to display your brochure. These places specifically target newcomers and are good central locations for information for local businesses. Hotels, Campgrounds and RV Sites: These cater to people visiting the area, if you offer a service or product a visitor or tourist could use, then these are ideal site for your brochure. Advertise your retail shop, restaurant or even emergency dental services to those who are visiting your area but don’t actually live there. Daycares, gyms and churches: Cater to parents and kids? Then these locations will put your brochure right in front of busy parents and families. Whether you offer kid’s art classes, sell boutique clothing or provide tutoring services, one of these locations could help you find local clients when you display your business cards or brochures. The Bottom Line
from https://www.displaysmarket.com/blog/the-best-places-to-display-your-brochures-36
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Looking Down / Looking UpBelieve it or not, something as potentially boring as floor covering can have a huge impact on bored travelers. For instance, check out the Twitter presence for Portland International Airport's carpeting: over 30,000 selfies were shared over the past few years devoted to the odd-looking pattern. This should show the engagement levels that people can have with even the most basic of designs. Message boards, floor signs and sidewalk signs are also great ways to bring people into your storefront and encourage them to engage with your products. The #PDXCarpet phenom goes to show that marketing doesn't have to be fancy, it just has to be interesting! Reinforcing the MessageAs people wander mindlessly through an airport for hours on end, their minds can wander aimlessly just as their feet do. However, a message that's repeated throughout the space as people get closer to your location can reinforce the idea that you're trying to plant. Look for ways to repeat the storyline with oversized poster showboards scattered through the hallways and retractable banners scattered around the exterior of your store to draw visitors into your space. You'll love the variety of sizes offered through DisplaysMarket.com -- from retractable banner stands to quick banners that can be brought into your store and changed out quickly depending on your sales and special offers. Successful Crowd ControlHave you ever noticed how quick service restaurants have large, full-color images of food posted around the exterior of the buildings? These graphics offer a huge upsell opportunity for current customers. Take advantage of every opportunity to encourage customers to upgrade their order and add value to your business. Crowd control posts and ropes, for instance, offer not only a way to keep people organized and reduce chaos but also come in a variety of shades to help reinforce your brand. Use write-on message boards set up around a turn in your crowd control posts to share your top sellers for the day or to let people know when supplies of a hot item are running low. Telling the StoryHave a product or store that requires a little extra explanation? The good news is that you have literally miles of space within an airport to build upon a story and sell your goods or services. Ads for a massage area coming up might start over a mile away from the actual location, but spend the time in between showing how relaxing a massage would be after a long day of travel. The same is true for food stores -- enticing hungry travelers with images of delectable treats that are waiting. Properly executed, an ad campaign for a specific brand can cause walkers to pass by other brands and take the few extra steps to enjoy a premium brand that will satisfy not only their physical craving, but their mental needs for comfort and enjoyment during a stressful travel period. TakeawaysWhen you're promoting an airport-based business, it's important to tell your story in a creative and engaging way. Whether that's creating a visual display such as Visa's baggage carousel of lava or simply a well-designed display ad, catching the eye of bored and listless travelers is essential. No matter what type of airport business you're marketing, you're sure to find hundreds of display options online at DisplaysMarket.com. Visit today to learn how you can drive additional sales to your airport-based business!from https://www.displaysmarket.com/blog/airport-marketing-the-best-way-to-get-noticed-35 At any large festival, public safety is the number one priority, and the key to public safety is crowd control. Most of the crowd control must be passive, because it’s impossible to control large crowds with security labor alone. The crowd control must be able to be maintained without constant supervision. Pull Town or City PermitsThe first stage of handling crowds is to pull relevant town, city or state permits. Towns frequently have regulations regarding parking that can often also provide helpful ideas for handling heavy vehicle traffic and parking at established venue sites. In other words, the same city rules that help ensure safety can also reduce the number of decisions that need to be made when drawing up blueprints in the next stage. Plan Traffic FlowThe second stage of managing crowds at a large festival is to plan traffic flow. A blueprint or diagram of the grounds should be drawn up in order to plan vehicle traffic and parking for personnel and attendees, pedestrian movement, crowd viewing areas, vendor traffic, crew activities and talent restricted areas. Copies of the traffic blueprint should be distributed to all planners, crew members and talent management teams. Plan SignageOnce the vehicle and pedestrian traffic flow has been established, the next task is to make the flow pattern obvious to festival attendees through highly visible and repetitive signage. At a large event, parking attendants should hold visible, instructional signs. However, stand alone signage is also needed. When electricity is available, LED signs work well for parking areas as well as on festival grounds. Otherwise, street barriers with appropriate instructions displayed are equally effective. On festival grounds, signage is key to ensuring that pedestrian traffic can easily and efficiently move between areas. The vendor area, bathrooms, meet-up spots and first aid stations should be clearly indicated with tall, high-visibility banner signs. Mount Announcement SpeakersThe festival venue should be wired for sound, not only for the talent, but for public service announcements. Speakers can be mounted on poles that can broadcast important information such as lost persons or property, weather warnings, late performances, changes in stage locations, and other information pertinent to the safety and enjoyment of the crowd. Install StanchionsStanchions are absolutely mandatory for any size crowd control, but especially at big festivals. These guideposts provide safe and obvious walking areas for pedestrians. A stanchion assembly works passively to control pedestrian traffic flow, which is indispensable when managing crowds at big festivals. Stanchions also provide a visible barricade to allow adequate space between the front row and the talent crew. Finally, stanchions can also be used to cement the brand name in the minds of festival goers. The retractable belts on stanchions can be customized to display the festival or band names, for instance. Plan on placing stanchions wherever you need to direct traffic flow. As crowds thin out, the portable stanchions can be relocated, or retractable belts can be adjusted to accommodate shorter and more direct lines. Estimating CrowdsTo maximize crowd control and ensure adequate supplies, it’s necessary to estimate the number of attendees. Festival organizers for the Austin City Limits had to control attendees numbering 450,000, while Coachella brought nearly 200,000 people together in one place. One of the most straightforward ways is to limit the number tickets sold and then add in crew, vendors and talent teams. If you plan for 100% attendance, you should be in a good situation to handle the crowds that do turn up. To sum up, handling crowds is primarily about safety and organization.
from https://www.displaysmarket.com/blog/how-to-handle-crowd-control-at-big-festivals-34
Conventional wisdom tells us that retailers are in the “supply and demand” business. They exist to fulfill demand. That’s true to a point, but many retailers translate the word “demand” as “need” and that’s not quite where their focus should be.
The primary focus in any retail enterprise should be “desire.” People will always buy what they need, but more often than not, they’re going to buy something they want, or desire. The trick is to anticipate that desire to compel a purchase. Getting shoppers to make unexpected purchases in your store is where the real retail magic happens. In this post, we’re going to look at some savvy ways of speaking to shopper desire over shopper need. The element of delightThere are three distinct types of shopper. The first wants the expedition to terminate as quickly as possible. As though blinkered, this shopper is on a mission. The second may be reasonably focused, but doesn’t mind the odd “off road” encounter with an unplanned purchase. The third (and most important for this purpose) enjoys finding an element of delight in the consumer experience.It’s that third type of shopper who’s looking for a surprise and most likely to make an impulsive, desired purchase. They find themselves surprised by new discoveries that speak to their desires. They want to be delighted by encounters with items they “just have to have”. Transcending the mundaneThe mundane, utilitarian approach to retail is rapidly fading into history. People increasingly demand that their consumer journeys contain an element of experiential interest. How to get shoppers to make unexpected purchases in your store means your challenge is to overcome the mundane.Thinking outside the traditional retail box is a matter of breaking time worn molds. While it may seem that placing all the shirts together in one place, grouped by size makes sense, but where’s the element of delight in that? There is none! Switch it up. Group items differently, creating opportunities for shoppers to see that shirt with those pants, or that skirt. The shirt purchase may turn into a pants/skirt purchase, too. Upping your display game is an important way to get shoppers to make unexpected purchases. Surprising displays that go beyond the seasonal, draw attention to items you want your customers to know about. Only your imagination limits the lengths to which your creativity can go. Interactive featuresInvite your customers to have a whole new experience of your store with demonstrations, workshops on how products are used (tools, craft supplies, cameras), or fashion shows. Hold a guerilla fashion show, with staff acting as models, walking around the store and talking about what they’re wearing, as customers browse.Offer something extra and memorable that introduces that element of delight which drives unexpected purchases. Displaysmarket.com is a Point of Purchase display leader, offering retailers like you premium POP supports that help you up your display game. Contact us to discover a world of high quality POP display products. from https://www.displaysmarket.com/blog/how-to-get-shoppers-to-make-unexpected-purchases-in-your-store-32
In a recent blog, we discussed top brick and mortar retail trends of 2017. Those trends represent response in the sector to shifting consumer behavior that’s changing the face of retail. Increasingly, retailers are challenged to present consumers with more in the way of experiential draw, making their effort to come and shop more worthwhile.
The rise of online commerce has prompted marketing experts to ask, “Is retail dead?”. That’s why this post will offer some helpful tips on how to keep your store from closing. Meeting online commerce head on.E-commerce’s rise continues apace, but it’s missing something traditional, brick and mortar retail will always have – the face-to-face human experience.It’s convenient to be able to sit in your jammies and shop online. Let’s face it. Consumers love exactly that aspect of it. But they will make a point of 3D, real world, retail shopping when they have good reason to do so. So, what constitutes good reason? Experience. A big part of that experience is interaction with a retail sales force that cares about them being in the store and wants to support their experience with customer service excellence. Retail isn’t dead, or even on life support. The retail survivors in our era will respond to the e-commerce challenge by elevating the customer experience on the front lines. It’s outlets which embrace service as a key nutrient for feeding brick and mortar retail who will make it. Branded interactions.As discussed in our recent post about the 4 design elements shoppers value in a retail store, we talked about the 3 communication channels of your brand. See. Speak. Do. The “do” part is just as important as the other 2 channels. In fact, it’s what seals the deals for many people coming into your outlet.Sales staff who are present to consumers, knowledgeable about your products and express your brand in their interactions, create a pleasant memory of superior service. That memory brings people back. The converse is true when your sales staff is either thin on the ground, or unequal to the task of modelling customer service excellence. Training staff to be the best they can be as your frontline brand ambassadors creates branded interactions which cement customer loyalty. Personalization.If you’re going to be a brick and mortar retail survivor, it’s crucial that you do the work required. That means training and re-training staff to be finely-tuned sales-making machines who understand what customers want.Customers want a personal experience. They also want autonomy. At the same time, they want to feel valued and special. You sales staff’s understanding of these key elements of customer need creates the conditions your store needs to weather the shifting sands of 21st Century retail. Is retail dead? How to keep your store from closing demands that you gather to yourself the high quality people you need to create a customer experience that offers your shoppers personalization, branded interactions and outstanding service. Contact Displaysmarket.com for premium POP supports that keep your store alive and competitive. from https://www.displaysmarket.com/blog/is-retail-dead-how-to-keep-your-store-from-closing-31
With the rise of online shopping, brick and mortar retailers are challenged to respond to a shifting consumer landscape. To date, many have opted for “omni-channel solutions” (combining physical plants with online sales outlets and enhanced access to encompass mobile device users). This approach has had mixed results, but has been very successful for some brands.
Change is a challenge brick and mortar retailers are called to respond to and there are some key ways to do that. Let’s review the top brick and mortar retail trends of 2017 (so far). Showrooms.The showroom model is cropping up for large scale brands all over the USA. While it may seem an unworkable model for smaller scaler stores, some of its features are highly adaptable. Key to incorporating elements of the showroom model is consumer experience.Showrooms offer limited inventory which is unique to a brand. Whether it’s electronics or car accessories, this retail model puts items in the spotlight that no one else has. Key to adapting this aspect of showrooms is the uniqueness of the item you wish to feature. It’s important that your shoppers be treated to an experience. Encouraging them to become “preferred customers” and inviting them to book appointments to experience the item you’re featuring (either in a small group, or solo) offers them something they can’t get elsewhere. The VIP treatment is what most consumers desire and that’s foundational to the showroom model. Pop ups.This growing retail trend is driven by retailer need to reach outside their physical plant to find their target customers. The significantly reduced cost of this form of retail outreach is attractive. But it’s the immediacy that makes pop ups special. They’re limited time offers in physical form.Offering your premium product in a pop up store is the beginning of creating an experience the consumer can’t have elsewhere. Again, this trend is driven by the experience economy so desired by consumers right now. Pop ups are about urgency and can generate significant word of mouth because of that quality. Consumers will share news of your pop up readily, especially if the product or products you’re featuring are well-presented and accompanied by an immersive consumer experience. Pop ups offer shoppers a sense of privilege and being “in the know”, about something that doesn’t happen every day. Differentiation.A key trend to pay attention to is differentiation. As seen above, people want something singular.Women’s and teen’s apparel have been hit hard by a market saturated with products which are so similar from store to store, they’re indistinguishable. Nobody wants what they can find just about anywhere else, so your brand’s success is in its resolute uniqueness. Shoppers want to walk away with something which prompts others to ask, “Where did you buy that?”. Differentiation is what distinguishes your brand and compels consumers to seek you out. The top trends for brick and mortar retailers in 2017 (so far) call on retailers to stand out. Contact Displaysmarket.com for premium POP supports that help make it happen. from https://www.displaysmarket.com/blog/top-brick-and-mortar-retail-trends-of-2017-so-far-30
Summer is upon us. The long, languid days propel city people to distant seashores and cabins in the mountains. Many head to woodland lakes to spend their vacations communing with nature. For retailers, summer is a marketing challenge. With all these people going on vacation, how to keep customers still in town interested?
Effective summer 2017 sales displays for retail stores incorporate the emotions we encounter during this beloved season. Lake, sea, sun, campfires and a slower pace of living are all summer features retailers can use to market their products during the season. Drawing on popular associations for your displays is a great way to grab and maintain consumer attention. People love summer, so appealing to that emotional connection is key to effective summer 2017 sales displays for retail stores. Emotional appeal.Truly memorable sales displays for retail stores appeal to consumer emotions. They evoke pleasant summer memories and the desire to enjoy the season to the fullest.Bringing those cherished memories and desires to your window and sales floor displays is a creative endeavor, demanding that retailers draw on their own summer experiences. Displays featuring boating themes are especially popular. Life preservers, boat rigging and even false bows can be used to create the effect of boating on a lake, or sailing on the sea. Think in terms of creating an idea of the activity you’re depicting. Incorporate a shining yellow sun and blue water, using simple supplies like poster board and crepe paper. Context and humor.Window displays using summer themes should be highlighting products directly linked to the season, whether you’re selling clothing, or electronics. The seasonal clothing connection is obvious, but for electronics retailers, the challenge is to find a thematic way of incorporating the items you’re featuring into the context of summer fun.Create a beach with sand and shells. Your electronic items might be sporting sunglasses, or lounging on deck chairs. Humor is always a great way to connect with your customers, but for summer marketing, it’s even more effective. Consumers are feeling optimistic under the summer sun. They’re in the mood to respond to displays which appeal directly to their funny bones, so don’t miss the opportunity. Connect with the best at Displaysmarket.com.Effective summer 2017 displays for retail stores begin with professionally-produced display supports from the experts at Displaysmarket.com.Since 1993, we’ve been bringing retailers exceptional POP display products that send your brand message effectively, while presenting it beautifully. We’re a one-stop online shop for all your in-store display marketing needs. Discover our line of leading edge LED signage, to shed light on your brand and its products. Our newly available Illuminated WindPro® is just one way we can illuminate your displays with the marketing power of energy-efficient LED light. Summer is a challenge retailers can meet with the exceptional line of display marketing products at Displaysmarket.com. Effective summer 2017 displays for retail stores are animated by your imagination and professionalized with the best POP products in the business. Contact us to find out more. from https://www.displaysmarket.com/blog/effective-summer-2017-sales-displays-for-retail-stores-29
What’s the first thing you notice when you enter a store? When you think about it, some of what you see is almost subconscious. You’re aware of it, but it’s not at the front of your mind. Perhaps you can’t name it, but you know you either like it, or you don’t.
Design elements are more important to shoppers than they may believe. But the fact is, they set the tone for the shopping experience, creating an atmosphere which either brings them back or compels them to pass you by. This post will reveal the 4 design elements shoppers value in retail stores. 1. A branded experienceEffective branding tells your customers a story about who you are and what you sell. It sets the tone for their shopping experience from the moment they walk into your store.Signage and graphics which are brand-supportive instigate a connection between your customer and your store. People remember how those design elements made them feel and if they felt comfortable (even happy), they’ll want to return to experience that feeling again. Your brand identity matters to shoppers. 2. See. Speak. DoYour graphics and signage don’t work in a vacuum. They’re part of something bigger. Your brand message speaks through them, but it’s supported by your products, the environment offered by your store and the behavior of your sales staff.These are the 3 communications channels through which your brand speaks and when they’re all in alignment, the customer responds with brand loyalty; which translates into sales. They want the familiarity of your brand to be expressed on each of these 3 communication channels. 3. Autonomy and interactionOffering shoppers interactive displays where they experience your product creates the sensation of shopper autonomy – they’re in the driver’s seat.Allowing your customers to try your products at displays inviting them to do so builds the relationship and encourages the type of impulse purchases which support your store’s ongoing health. Well designed POP displays of this nature encourage customers to stay a little longer to enjoy a unique experience. 4. AestheticsEvery area of your store should be visually pleasing. Look around. Does something in your outlet need a facelift? Creating a branded experience in your store can be as simple as a coat of paint or temporary signage.The effect you’re going for is freshness, brand cohesion, and customer comfort. By employing the 4 design elements valued by shoppers, you’re creating a customer experience that continually reaches out to loyal and new customer alike, making your outlet a shopping destination and a premium consumer experience. At Displaysmarket.com, we’re POP display leaders. Since 1993, we’ve been bringing retailers like you outstanding in-store solutions that send your brand message effectively and attractively. From LED signs which light up your brand with energy-efficient POP dynamism to our new Illuminated WindPro®, we bring you leading edge POP display solutions that turn heads and boost sales. The 4 design elements valued by shoppers express your brand identity. Tell your brand story with Displaysmarket.com. from https://www.displaysmarket.com/blog/the-4-design-elements-shoppers-value-in-retail-stores-28
The difference between a good retail outlet and a great one is personalization. Everyone wants to feel special, valued and important. That’s also true of your customers. When they come to your store, they need to know they matter.
When asked if they’d pay more for a personalized in-store experience, almost 90% of consumers said they would do so happily. An important reality driving this sentiment is what consumers experience when shopping online. The online shopping experience has become highly personalized. To compete, brick and mortar retailers need to follow suit by adding value to the 3D consumer experience. Let’s review some tips brick and mortar retailers can use to personalize the in-store experience. Your floor staff – on the personalization front lines.There’s no substitute for a quality brick and mortar retail experience. Over 90% of consumers still prefer brick and mortar shopping which includes high-value, personal interactions with real world floor staff.The human element is what gives you an edge. That’s why your floor staff is your greatest asset. Invest in training your staff to interact with customers on a highly-personalized level and see a significant increase in sales. Because your floor staff is on the front lines, they’re where personalization happens. There’s nothing like interacting with another person who knows you, understands your needs and is willing to help. Getting to know you.Being there is the best way to get to know your customers. You need your floor staff on the front lines, but when the owner’s present, customers respond. Politicians who connect directly with individual voters are more likely to get their votes.Customer surveys are an effective way to glean information about your shoppers and get to know them. But a high-value newsletter which includes brief surveys, news about products and promotions and sales events is even better. Send it out via email with personal notes, reading something like: “Hi, (name)! Because you’re a loyal customer, I wanted you to be one of the first to hear about (fill in the blank). Get personal, but not too personal.Yes, there is such a thing as getting too personal. Even so, 90% of consumers are willing to provide their information to enjoy increased personalization at their retailers of choice. It’s a calculated risk, especially when they become “preferred customers” as a result.Advise your customers that their information won’t be sold to third parties. This is a best practice. Honoring your promise establishes mutual trust. Offer rewards.This last tip is a big one. More than 3/4s of consumers are part of at least one loyalty program. They’ll even pay more with you, before buying the same item at a lower price from a competitor, once they sign on.Loyalty programs help you gather customer information to gain a better understanding of what they want to buy, which further personalizes their experience. These are some tips brick and mortar retailers can use to personalize the in-store experience. For quality POP supports, contact DisplaysMarket.com to discover leading edge in-store marketing strategies. from https://www.displaysmarket.com/blog/tips-brick-and-mortar-retailers-can-use-to-personalize-the-in-store-experience-27 |
ABOUT USFor more than 20 years, Displays Market has been providing business owners, trade show exhibitors and pop signs marketers with world-class display products. Thousands of our products are beautifully designed. While managing its aesthetics, we make sure that durability is also in mind. Our products speak on behalf of our service guarantee. With each client that we earn, we strive more to meet demands by ensuring we follow our business values - reliability, excellence and outstanding client care. True to our ethos of providing our clients "what they need when they need it", we provide an online solution for your convenience. Showcased here are a wide range of materials and tools to complement your marketing efforts. Feel free to browse the website for display fixtures and pop signage's for both traditional and digital advertising. We understand what businesses need when showcasing their products or services. They want to appeal to their target market. They want to look professional. They need to translate their reputation to what customers can see. And we provide you all display materials to make this possible. ArchivesNo Archives Categories |