Display marketing provides the unique opportunity for your business to showcase its products, services and message for an audience who wants to hear it. The trick for a business is to stage their marketing display so that it captures the attention of that audience amid a cacophony of other visual images. The most effective way to do so can be boiled down to two words: LED lighting. LED Lighting: More Than Just IlluminationThere's a perception that any type of lighting is sufficient when its comes to effective design. It is true that your target audience will likely still be able to see the properties and elements your display is delivering without specialized lighting such as LED light strips. However, an effective marketing display takes advantage of the visual nature of humans and uses light to do more than simply illuminate the space. Benefits of LED LightingIn the busy and fast-paced business world of today, theatrical lighting is likely to have the greatest impact on successfully delivering your brand's message. A few ways that it can do so include:
Bright colors amid neutral ones easily capture the eyes -- and attention -- of the audience and entice them to come closer to your display. Once they are standing in front of you, use focused LED lights to highlight a display or product so that it pops against the surrounding visuals. Highlighting doesn't just mean training lighting on a particular area though. Use an LED light box to draw the audience's eye to a brightly-colored and oversized marketing display. The skillful use of lights can direct your audience along a particular route to discover more of what you have to offer.
It's long been acknowledged that lighting can set a mood to create energy, warmth or drama. Colors that are soft and warm create a space that's both relaxing and welcoming. An LED light bar with a color wash feature imbues a dynamic sense of energy. Infuse a powerful industrial feel by using bright white LED lighting.
Your business has its own brand with a logo, colors and tagline that you developed to help increase its recognition among your target audience. Using lights as a method of building your brand helps deliver the kind of consistency your audience finds recognizable and reassuring. Carrying over the same type of lighting elements throughout your marketing display helps tie them together, further solidifying your brand.
Lighting that's layered adds depth, permanence and ambiance. This serves to lift your display out of the depths of one-dimensionality. Layering lighting such as task lights, appropriate ambient lighting and focused accent lighting adds rich depth and removes the flatness that can sometimes envelop a marketing display. The skillful layering of light brings your brand to life in a way that's both vibrant and permanent. Takeaways:
from https://www.displaysmarket.com/blog/this-is-the-brightest-idea-in-display-marketing-45
0 Comments
Leave a Reply. |
ABOUT USFor more than 20 years, Displays Market has been providing business owners, trade show exhibitors and pop signs marketers with world-class display products. Thousands of our products are beautifully designed. While managing its aesthetics, we make sure that durability is also in mind. Our products speak on behalf of our service guarantee. With each client that we earn, we strive more to meet demands by ensuring we follow our business values - reliability, excellence and outstanding client care. True to our ethos of providing our clients "what they need when they need it", we provide an online solution for your convenience. Showcased here are a wide range of materials and tools to complement your marketing efforts. Feel free to browse the website for display fixtures and pop signage's for both traditional and digital advertising. We understand what businesses need when showcasing their products or services. They want to appeal to their target market. They want to look professional. They need to translate their reputation to what customers can see. And we provide you all display materials to make this possible. ArchivesNo Archives Categories |