For movie theaters, the profits start even before the customer walks in the door. Because movie theaters have high dwell times, moviegoers are more likely to pay attention to advertising in the theater than they might be on TV or the internet. Using the right signage and displays in your movie theater can help you take advantage of high dwell times. The right movie theater signage can:
What Kind of Displays Are Best for my Theater?There are many choices when it comes to movie theatre signage. Here are some of the best options to see results from your display marketing efforts: Snap FramesSnap frames are best for movie posters as they are ideal for wall-mounting large posters. These frames are great for movie theatres as they snap open allowing you to quickly and easily change movie posters. Snap frames are:
Digital LED SignageDigital LED signage is great for theaters as it can provide customers with up-to-date, relevant and engaging content. That is why making the transition from static signs to digital signage is key for movie theaters today. Here are some of the other advantages of digital signs for movie theaters.
There are many ways that you can use digital displays in your movie theater. Here are just a couple of ideas.
StanchionsStanchions not only help control crowds and keep your lines moving smoothly but they are an essential part of the movie theater experience. Most guests expect to see velvet ropes hung between stanchion stands when visiting a theater. These add class to your theater and are also functional. The right signage is essential for movie theaters. Movie theater displays and signage can help you:
For more details about movie theater displays, visit Displays Market. Our website is full of information about digital displays. In addition to movie theater display information, DisplaysMarket also features a variety of stanchions to help you control crowds in your theater. We have been in business for more than 24 years. You can be sure that our expertise will help you find the right display for your theater.
from https://www.displaysmarket.com/blog/how-to-choose-the-best-movie-theater-displays-49
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The competition for holiday shoppers can be steep. Part of your holiday marketing plan should include showcasing your products or services in a way that is professional and suits your company's personality. Here's a list of 12 marketing displays to make marketing during holidays easier and more effective so you stand out from the crowd. 1. Poster-Size Snap FrameWith safe, round corners, you can confidently display posters and other holiday marketing ideas in a sleek, professional frame without worrying about sharp corners. Wall mounting accessories and hangers make wall-mounting a snap. 2. Banner WindPro Pavement SignGet more foot traffic into your store with enticing messages and warm wishes displayed on a sturdy, stable pavement sign. This design is meant to stand up to windy conditions, and the aluminum frame offers an elegant finish that is both flexible and durable. 3. Premium A Board Pavement SignShowcase fresh recipes or holiday product lines with a classic A Board sign. This model features a composite plate for a logo or your personalized message along with a quick-change poster area for rotating messages. 4. Convex LED BoxLight up your line of merchandise with an energy-efficient LED box. The convex shape offers visual interest and the 2.5-meter electric cable allows for flexible placement. Create your personalized, poster-sized display and let it shine. 5. Clamp-Mount Tablet HolderAdjustable mounting clamps make this stand just the right size for iPads, Galaxy tablets, and most other models. 360-degree rotation allows for both portrait and landscape views. Create your own interactive display and showcase it in style. 6. Weatherproof FrameIdeal for posters of every size, these frames will hold up under harsh, outdoor weather conditions. You'll also receive wall mounting accessories and optional hangers to make mounting easy breezy. 7. Magnetic LED BoxSwitch out your holiday marketing displays with ease with a magnetic LED box. Simply mount the main box and plug it in, and remove the frame to insert your festive messages. 8. Security FrameIf your holiday artwork is so enticing that it might get swiped, keep it safe with a silver colored security frame. Ideal for medium-sized posters, each frame includes wall mounting accessories so you're enticing customers quickly and easily. 9. iPad KioskCreate the ultimate interactive holiday display with an iPad kiosk stand. The sleek, black design gives it a modern look, and easy rotation allows for portrait and landscape positioning. Plus, tamper-proof screws reduce the risk of theft. 10. Dry Wipe Write-On BoardAnnounce special sales and daily events quickly and easily with a dry-wipe surface that's perfect for markers and water-based chalk pens. The aluminum frame is light and durable, and the v-hanger makes wall mounting simple. 11. Wall Banner StandDisplay larger posters and holiday marketing ideas with a large banner stand. Durable side profiles keep your posters straight, and double-sided displays make sure you're bringing in customers from every angle. 12. Smart LED BoxThis ultra-slim LED box offers the latest technology and specially-treated acrylic for the best energy-efficient and even illumination. Showcase your holiday best without the hassle of fragile tubes and bulbs, glass, and other breakables. Takeaways:
What's in Your Holiday Marketing Plan? Make sure you're ready for this busy holiday season. Your customers want to see interesting offers and beautiful displays so they get excited about shopping at your store. See what's new in holiday displays at Displays Market today.
from https://www.displaysmarket.com/blog/12-valuable-marketing-displays-for-successful-holiday-sales-that-you-need-to-know-48 Whether you own a large retail store or a small boutique shop, you must optimize your retail space to efficiently and productively sell your items and draw customers in your store. Using graphic displays is an excellent way to do that. However, you must use the space wisely and create marketing messages that will appeal to your customers. Distinctive window displays, sidewalk signs and in-store displays will help direct traffic to your store and entice customers to buy your products. One of the most important things that you will need to do when it comes to your displays is to create a clear and targeted message that will reach your customers. So, how can you do that? Use these tips to design exceptional marketing displays. Know Your CustomerThe first thing that you will want to do when creating your graphic displays is to think about who your target customer is. This is critical in developing an effective target message for your customers. You must identify primary demographic data like age, education level, sex and income. But, it is important to go deeper. What are their lifestyles and behaviors? You can determine this by doing some research. Comb through your point-of-sale system for customer data. These histories can reveal so much. Use those insights to create marketing message that will appeal to your clients. Look for InspirationAccording to Entrepreneur, it is essential to be on the look-out for new ideas and to update your displays on a regular basis. Doing this will help keep customers interested. It can be difficult to come up with ideas for marketing displays. Fortunately, there are plenty of ideas on the internet. Look at blog posts, message boards and more. Pinterest and StumbleUpon are both great resources for finding inspiration. Choose ideas that will interest your target market. Less is MoreIt is important to be short and to the point when designing graphic displays. Simple, well-designed displays work best for advertising. People's attention spans are short, and customers are in a hurry. This fact is particularly the case for millennials, according to Forbes. To attract the attention of this particular demographic, you will need to make sure that your marketing message is succinct and to the point. Avoid overcrowding your display and edit your display copy to eliminate fluff. Make Fonts That are Easy to ReadWith so many different fonts to choose from, it can be hard selecting the right one for your display. The most important factor to consider when deciding on a font is how easily it can be read from a distance. If customers cannot read your displays, then they will not do any good. Easy-to-read fonts are especially important when targeting aging baby boomers. So, make sure that fonts are clear and bold. Avoid fonts that are fancy and curvaceous. These tend to be harder to read. Sans Serif Fonts, such as Verdana and Century Gothic tend to be excellent choices for displays. They are professional, bold and visible. Choose the Right ColorsWhen building a retail display, color is critical. Certain colors have been found to influence consumers. According to Kissmetrics, 93% of customers are affected by color when it comes to marketing. If you know your target market well, then you can use certain colors to garner their attention. Navy blue and teal tend to draw in shoppers that are on a budget while pink and sky blue attract traditional buyers. In conclusion, creating marketing messages that are effective for your retail display is easy with the following tips:
from https://www.displaysmarket.com/blog/how-to-achieve-a-clear-and-targeted-marketing-message-for-graphic-displays-46 Over the past 20 years, Halloween has become popular with not just kids but adults too. In the 1980s, Coors signed Elvira as a spokesperson. This lead to more adults becoming interested in the holiday and beer sales jumped close to Halloween as a result. Since then, adults are spending more and more on Halloween shopping. In fact, it is now one of the fastest-growing holidays regarding sales, reports Forbes. The National Retail Federation predicts that Halloween spending for 2017 will reach a record of more than $9 billion. This ghoulish holiday offers the perfect opportunity for stores to generate quite a bit of income using creative Halloween marketing campaigns. Even if you are not in the business of selling party supplies or costumes, you can still boost revenues using clever marketing displays. Here are some of the best Halloween marketing ideas. Use In-Store Signage to Highlight Halloween ProductsOne way to attract shoppers’ attention towards seasonal products is to use in-store signage. A nationwide survey by FedEx Office found that more than half of small business owners find in-store graphics and signs very useful in capturing customer's attention. Get Their Attention With a Halloween BannerIt is important to capture customer’s attention as they walk or drive by your store. If your Halloween store doesn’t operate year-round, it is especially important to find a way for customers to notice you. An excellent way to attract new business is with a Halloween banner. A Halloween banner can be placed right outside your store to entice people inside. Make sure that it is compelling and interesting. Host Fun Halloween EventsHalloween-themed activities, such as pie baking, jack-o-lantern carving and trick-or-treating are fun and easy ways to get new customers. Most people love contests. So, you could also host a Halloween costume or pumpkin carving contest and give away free prizes to the winners. Alert passersby to your Halloween activities with a sidewalk sign or banner. Put up a Spooky Window DisplayA window display is like an advertisement for your store. It doesn’t cost much to make a window display either. So, why not spook things up a bit with a creative Halloween display? Getting into the Halloween spirit will give your store a fun feel and make shoppers want to enter. Your storefront window is also a great place to display any October specials that you offer. Use a poster clamp to display Halloween-related posters in your window. Poster clamps are ideal for window displays because they can be suspended from the ceiling or the wall. Add a Haunted House to Your StoreYou don't have to go all out here, but adding a small Halloween house or maze can draw customers inside. Use a sidewalk sign right outside your store to let people know that you have a “free” haunted house inside. Halloween is the perfect time to attract new customers to your store. This year, it is projected that consumer spending for the holiday will be in the billions. Here are some ideas to help you attract customers to your store around Halloween:
from https://www.displaysmarket.com/blog/how-to-improve-the-displays-marketing-for-your-halloween-store-47 Your outdoor marketing display is one of the most powerful marketing items you have in your arsenal. However, seasons change. And with those changing seasons comes weather that can destroy that display. What good is an amazing display if no one can tell what it is? Don't let the weather destroy something you've worked hard to create. Instead, protect your display to keep it looking great and attracting customers all year round. How to Use Outdoor Display MarketingAdvertising outdoors is a great way for local businesses to build their brand. If you have a sign outdoors that lets customers know what you have to sell, that's a great start. Use few words on these displays, but make it visually interesting. Short, witty phrases help in brand building, and they are more likely to be read than long, rambling ads. Use an image or two along with a few phrases and a website URL to get across your merchandise, your brand identity and where customers can learn more about your business. Whatever the words you choose are, they should be something that a passerby can easily read in just a few seconds. In most cases, seconds are all the time someone outdoors has to read it. In other words, keep it simple. Leave your more complicated advertising for your website and other media outlets. Protect Your Outdoor DisplayImagine seeing a business with an outdoor marketing display that is in terrible condition. it's been battered by the elements, and it's difficult to read it. What would be your conclusion? Most people would see this as evidence that the business doesn't care much about its image or its customers. Maybe the business is even closed. No business owner wants its potential customers to draw those conclusions based on worn-out displays. When your marketing display is worded in the way that will attract attention quickly to convey information effectively, it's time to protect it. Changing seasons will bring rain, sleet, snow, wind, and humidity to your advertising. Before seasons change, make sure that all of your displays are well protected in weatherproof frames. A weatherproof frame will keep your advertising messages and images in great condition so that they can be read no matter what the weather is like. With a weatherproof photo frame, your business can keep its advertising looking professional at all times instead of neglected, unprofessional and possibly abandoned. A sharp-looking advertising display creates an immediate impact on those who see it. Make that first impression a positive one. Getting the Bang for Your Marketing BuckSaving money on displays gets you nothing if the displays deteriorate in the elements after just days. Here's how to get the most for your marketing efforts:
For weatherproof frames that will keep making a good impression on customers, Displays Market offers a wide variety of shapes, styles, and sizes. They're tough enough to ride out heavy rain, wind and more to protect your marketing investment. With drainage holes for water and durable materials, they're perfect for keeping your display ready to entice customers. from https://www.displaysmarket.com/blog/the-innovative-way-to-protect-your-outdoor-display-marketing-for-years-43 Display marketing provides the unique opportunity for your business to showcase its products, services and message for an audience who wants to hear it. The trick for a business is to stage their marketing display so that it captures the attention of that audience amid a cacophony of other visual images. The most effective way to do so can be boiled down to two words: LED lighting. LED Lighting: More Than Just IlluminationThere's a perception that any type of lighting is sufficient when its comes to effective design. It is true that your target audience will likely still be able to see the properties and elements your display is delivering without specialized lighting such as LED light strips. However, an effective marketing display takes advantage of the visual nature of humans and uses light to do more than simply illuminate the space. Benefits of LED LightingIn the busy and fast-paced business world of today, theatrical lighting is likely to have the greatest impact on successfully delivering your brand's message. A few ways that it can do so include:
Bright colors amid neutral ones easily capture the eyes -- and attention -- of the audience and entice them to come closer to your display. Once they are standing in front of you, use focused LED lights to highlight a display or product so that it pops against the surrounding visuals. Highlighting doesn't just mean training lighting on a particular area though. Use an LED light box to draw the audience's eye to a brightly-colored and oversized marketing display. The skillful use of lights can direct your audience along a particular route to discover more of what you have to offer.
It's long been acknowledged that lighting can set a mood to create energy, warmth or drama. Colors that are soft and warm create a space that's both relaxing and welcoming. An LED light bar with a color wash feature imbues a dynamic sense of energy. Infuse a powerful industrial feel by using bright white LED lighting.
Your business has its own brand with a logo, colors and tagline that you developed to help increase its recognition among your target audience. Using lights as a method of building your brand helps deliver the kind of consistency your audience finds recognizable and reassuring. Carrying over the same type of lighting elements throughout your marketing display helps tie them together, further solidifying your brand.
Lighting that's layered adds depth, permanence and ambiance. This serves to lift your display out of the depths of one-dimensionality. Layering lighting such as task lights, appropriate ambient lighting and focused accent lighting adds rich depth and removes the flatness that can sometimes envelop a marketing display. The skillful layering of light brings your brand to life in a way that's both vibrant and permanent. Takeaways:
from https://www.displaysmarket.com/blog/this-is-the-brightest-idea-in-display-marketing-45 The use of iPad kiosks in businesses like retail, hospitality, restaurants and more continues to gain momentum in popularity. It’s a convenient and cost-effective way to display helpful information, sell products and services or run a promotion. As a matter of fact, “among Fortune 500 companies, 98 percent use the iPad.” Here’s a list of how to use an ipad kiosk and the benefits businesses reap from it. Enhance Customer Buying ExperienceAn iPad kiosk stand provides customers with detailed and accurate information about both the services and products a company offers. It’s very convenient for customers to access information and make inquiries on features, availability and pricing. It saves time. Plus, customers have confidence in companies that use the latest technology. All of these factors establish customer loyalty and enhance the customer buying experience. Expand Customer BaseAn iPad kiosk stand can be placed at strategic and busy locations to reach more customers. And businesses can save money by avoiding paying for brick-and-mortar space. This approach has many other benefits too. It increases the potential to sell more products and provides an inexpensive way to reach more customers and generate more sales. The bottom line is that it increases revenue for businesses. Lessen the Operating Cost of BusinessWith iPad kiosks, businesses can offer more services and products at a lower cost. Customers can get answers to buying questions on an on-demand basis. Businesses can focus their labor costs on sales employees to increase total sales volume. It streamlines the number of needed employees and cuts back on costly managerial help for management. Diverse Applications Increases EfficiencyBy using an iPad kiosk app, businesses can diversify its uses. An iPad kiosk app can be used to manage gift registries, accept job applications, purchase gift cards and process credit card applications. By providing this type of service, the consume can accomplish multiple tasks. It makes operating highly efficient. In addition, businesses can select which iPad kiosk mode they want to set up. Gather FeedbackiPad kiosks are an ideal way to gain insight into how and why customers are buying. They can be used to collect feedback from customers by adding a survey to the kiosk. Plus, iPad kiosks can gather email address for an email marketing list. This way, businesses can continue the conversation after the customer has left. Play Digital GuideMost businesses don’t always have an adequate sales force to answer customer questions. An iPad kiosk stand is a great tool to answer a variety of questions. It can act as a product catalog and relay product descriptions. It also increases the opportunity for upselling related products. Businesses can also use it to display the store layout and advise where to find a specific product. Connect Customers with Service ProvidersUse an iPad kiosk stand as a digital receptionist. Check customers in when they visit a therapist, spa or salon. This informs the service specialist that the client has arrived. Key Takeaways of Using an iPad KioskiPad kiosks:
For more than two decades, Displays Market has been providing businesses with world-class marketing products, including iPad kiosks, stanchions, sidewalk signs, message boards. Shop through October 31, 2017 and get get 25% off your order using the code BOO25. from https://www.displaysmarket.com/blog/how-to-use-and-benefit-from-an-ipad-kiosk-in-your-business-42 Display marketing is a great way to spread your business' image to all of your customers as well as passersby. The use of beautiful displays makes your boutique more pleasant to be in, and it reinforces your brand as your customers shop. Here are five clothing store display ideas to make your boutique's decor richer, more inviting and to keep it on-brand. Decorate With PostersHaving large, colorful posters in your boutique sets the mood for elegance and beauty. This builds up your boutique as the place to go to for items that make your customers feel beautiful. Using poster showboards allows you to frame these posters in an aesthetically pleasing way and to hang them both inside and outside your boutique. Customers will be drawn in by the images they see on outside walls. Inside, you'll set the tone for the day. Remember that every inch of your store is important, so make all of it count. Frame Signs for AtmosphereIn your boutique, it's the little details that matter. Don't just sit a sign on the counter for customers to read. Frame it so that even your signs are wrapped in the elegance that you sell in your shop. With these snap picture frames, every corner of your store is an area to enjoy by your customers. And, the overall look of your store is always important to your current and potential customers. A Double-Sided Display AdvertisementBoutiques that have plenty of interesting displays to see can expect to attract more attention. With a double-sided display, you can add twice as much to your display marketing areas. These double sided snap frames can be hung in the windows of your boutique so that you have double the display in one compact area. You can provide a different image for people indoors and another for those outside, providing a more memorable display. These frames also provide a great way to create displays where you don't have wall space for mounting frames. Create Compact Displays of Your ClothingEvery boutique has plenty of lovely clothing to offer customers, but many stores don't have a lot of floor space. When it comes to the existing square footage indoors, would you rather devote that to your merchandise for sale or use the space for mannequins? Being able to display your clothing in a pleasing way can drive sales, but mannequins take up an enormous amount of space that could better be devoted to clothing. That's where using snap frames to display photos of your clothing can solve this problem. Communicate With Your CustomersAre you having a sale? Did you get new inventory stocked? Will you be expanding your boutique? Any of these exciting changes are important to communicate with customers, but putting up tacky, temporary signs can ruin the design of your store. Instead, using snap frames to hold these announcements in frames that keep up the upscale tone of your store. It's easy to put a few of these announcements into frames and then take them out and hang them as needed. The durability of the snap frame means you will be able to use them again and again for years to come. To get the most from your displays and customer communications:
With display frames from Display Market, you can create the atmosphere you need in your boutique to keep your customers coming back. Go above and beyond the competition by using pleasing framing to set your store apart. Shop Displays Market for all of your display marketing need! from https://www.displaysmarket.com/blog/5-simple-and-unique-ways-to-utilize-snap-frames-in-your-boutique-44 The bulletin board has been a staple in offices for decades now, you can’t discount the importance of an office bulletin board. An enclosed bulletin board is a useful tool that can be used to communicate important information to employees. The problem is that most employees overlook bulletin boards. They simply walk right past them without noticing the information. So, how can you get your workers to notice important information that you post? Here are some ideas for making your bulletin board stand out. Make Sure the Purpose Is ClearIf your bulletin board has random things on it, your employees won’t pay much attention. So, choose a purpose for your board and use it for that specific purpose. For instance, you can use a bulletin board for:
If you want to display several different categories of information, then use separate bulletin boards for each category. This will help keep information organized and neat. Put It in the Right SpotMake sure that your cork board is highly visible. If you put it in an area that employees don’t access very often, it will not be useful. Ensure that all of your employees know where it is located and can find it easily. Choose the Right BoardIt is best to choose a cork bulletin board as this will allow you to easily post new things as needed. Also, an enclosed board is best so that employees cannot tamper with it. Many enclosed bulletin boards feature locks, which is ideal for keeping information secure. Make It InterestingIf you want employees to pay attention to your bulletin board, it must be interesting and engaging. Otherwise, they will just walk right by it. Here are some ideas for making it stand out:
Help Your EmployeesPost helpful information for your employees. For instance, if your office is located in a busy city and employees often have a long commute, allow employees to post advertisements for carpooling. Think PositiveIf you foster a positive work culture, it can lead to happier, more productive employees. According to Harvard Business Review, a positive work culture leads to increased productivity. Therefore, use your bulletin board to celebrate and encourage your employees. Identify your company and employees’ successes. Entrepreneur.com reports that employee recognition increases employee happiness significantly. Employees that are happier and more productive and engaged. Every office should have an enclosed cork board. They can be used to communicate important information with employees. Some tips for using cork boards include:
from https://www.displaysmarket.com/blog/how-to-get-the-most-out-of-your-enclosed-cork-board-38 Original, fresh, and eye-catching: the stunning look of hand-drawn chalk art displays add a personalized charm to many businesses. These one-of-a-kind promotions are especially effective in restaurants where chefs constantly feature new daily specials and new menu items. How can you use chalk art to create a powerful restaurant marketing campaign? 1. Showcase your restaurant's specials in highly visible places.Imagine a busy walkway downtown where hundreds of hungry patrons are browsing their options for their next meal. Many are out shopping or sight-seeing and don't have a set destination for lunch or dinner in mind. Then, behold—a beautiful wooden stopper stands outside your restaurant, decorated with vibrant chalk markers, informing people about your lunch specials. The deal's too good to resist, so you've just won two customers through marketing. In another instance, two friends are sitting at the bar. Even before the bartender hands them a drink menu, they notice a free-standing chalk board displaying some new offerings. They discover happy hour specials and seasonal mixed drinks that aren't on the printed menu. Your restaurant has just effectively showcased special menu items in highly visible places to motivate customers to purchase limited edition beverages. 2. Your advertisements should be succinct and impactful.An effective sign will be able to tell its story in a matter of seconds. After all, you only have 8 seconds or less to grab someone's attention before you lose it, so you need to make the most of your marketing potential. Here are three tasks your advertisements must fulfill to make a good impression on potential customers.
The Main Takeaways
Start marketing with chalk art today.If you want a stunning chalk art display, then contact us at Displays Market. We've been in this business for 20 years and offer a plethora of marketing supplies for businesses large and small. Our chalkboard displays can handle smudge and moisture resistant chalk markers, making them fine investments for your next marketing venture. For more details about any of our world-class services and marketing products, contact us.from https://www.displaysmarket.com/blog/chalk-art-and-how-to-utilize-it-for-powerful-restaurant-marketing-37 |
ABOUT USFor more than 20 years, Displays Market has been providing business owners, trade show exhibitors and pop signs marketers with world-class display products. Thousands of our products are beautifully designed. While managing its aesthetics, we make sure that durability is also in mind. Our products speak on behalf of our service guarantee. With each client that we earn, we strive more to meet demands by ensuring we follow our business values - reliability, excellence and outstanding client care. True to our ethos of providing our clients "what they need when they need it", we provide an online solution for your convenience. Showcased here are a wide range of materials and tools to complement your marketing efforts. Feel free to browse the website for display fixtures and pop signage's for both traditional and digital advertising. We understand what businesses need when showcasing their products or services. They want to appeal to their target market. They want to look professional. They need to translate their reputation to what customers can see. And we provide you all display materials to make this possible. ArchivesNo Archives Categories |